UN FORUM E-ATTRACTIF POUR LES FERUS DE MARKETING

Zoom (un peu tardif, désolée Alexis, mais l'effet buzz des bloggers marketeux a déjà fait son effet d'après mon cyber-vagabondage matinal !) sur le premier forum e-marketing, qui aura lieu les 12 et 13 février 2007 à la Cité des Sciences et de l'Industrie de Paris.

Le e-marketing est devenu le nouvel outil incontournable des entreprises ("Internet capte aujourd'hui 10% des budgets marketing des entreprises"), une solution miracle pour les PME dont les budgets serrés ne permettent pas forcément d'utiliser les moyens de communication classiques (trop coûteux, plus rigides)...mais le e-marketing est parfois (ou plutôt trop souvent) mal maîtrisé. Le but de ce salon est donc de "présenter toutes les techniques de promotion, d'acquisition et de fidélisation" que l'on peut développer sur le Net et de répondre à deux problématiques primordiales: "Comment mieux invertir en ligne et répartir le budget ? Comment suivre et optimiser les campagnes ?". Sujets débattus à travers 2 jours d'échanges, 80 conférences, 100 exposants et 250 intervenants.

Le programme est alléchant, les nombreux témoins et thèmes de conférences attrayants, l'accès au salon est gratuit (ce qui n'est pas systématique), de nombreux bloggers ont déjà prévus de s'y rendre d'où l'occasion de belles rencontres non plus virtuelles mais physiques (*Julie*, Bastien...pour ne citer qu'eux), alors je suis bien tentée de bloquer une journée et de demander mon badge d'accès. Notez, une dernière petite incitation (la cerise sur le gâteau ou la datte sur le loukoum, chacun choisi suivant ses préférences), les participants au forum se verront remettre le 15ème annuaire e-business, qui recense les 4000 prestataires français les plus actifs.

Si vous souhaitez en savoir plus et obtenir votre badge d'entrée, n'hésitez pas à cliquer sur la bannière animée en bas de note. Je mets également à votre disposition deux documents téléchargeables (qui m'ont été transmis par Alexis, traffic manager chez Ebusiness.info):

• Le communiqué de presse: Téléchargement Communiqu__22_01_2007.pdf
• Les 10 commandements du e-marketing: Téléchargement Les_10_commandements_du_E_Marketing_pour_2007.pdf

 

Comments

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Buzz tardif, mais nous nous ne sommes que le 6, donc ça va encore :) Merci pour l'info, j'ai failli passer à côté. Si tu n'étais pas là Emilie ....

[Rédigé par: EmilieG]

Cath: Ca veut donc sous-entendre que tu seras présente à ce forum?? ;)

[Rédigé par: *Julie*]

Beh alors finalement, vous serez là les filles ?

[Rédigé par: EmilieG]

*Julie*: En fait, je ne sais pas encore. Comme je l'ai mis dans ce billet, je suis tentée d'y aller, mais je n'ai pas encore pris de décision finale (vu que ça nécessite un minimum d'organisation). Si jamais je viens miss, je te tiens au courant...histoire que l'on papote en live: ça changera!!!

[Rédigé par: Celine aka La Funambule]

Embrassez Bastien pour moi ! :-)

[Rédigé par: EmilieG]

Céline: Si je m'y rends je n'y manquerai pas, sinon *Julie* s'en chargera j'en suis sûre, car Bastien est un fidèle de son blog.

[Rédigé par: *Julie*]

Snif les filles. A cause d'une tuile qui m'est tombée dessus au dernier moment, je n'ai pas pu me rendre à Paris , ni donc rencontrer Bastien !!! Mais j'espère bien que ce sera pour la prochaine fois...

D'aillerus, à priorin je n'ai rien loupé. D'après les dires du dit Monsieur, les conférences n'étaient pas vraiment intéressantes. Restent les rencontres avortées :-(

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